Keep the seller lines your ad partners pay you through
SEOComet checks ads.txt and app-ads.txt every hour, keeps every version, and tells you when the file goes missing, a line you rely on disappears or a record stops parsing.
What it catches
Buyers check ads.txt before they bid. When a line goes missing or the file disappears, demand from that partner can stop without anyone noticing.
| Issue | Severity | What it means |
|---|---|---|
ads.txt missing ads_txt.not_found | Critical | The file was there on earlier checks and now isn't, or a web page answers in its place. A file that never existed raises nothing. |
Expected line missing ads_txt.expected_line_missing | Critical | A line you said must be present, usually one from an ad partner, isn't in the file. That partner's demand can stop. |
Lines that don't parse ads_txt.syntax_error | Warning | Some lines aren't valid records, and buyers skip lines they can't read. A record is domain, publisher ID, DIRECT or RESELLER, and an optional certification ID. |
ads.txt changed ads_txt.changed | Info | Lines were added or removed since the last check. The diff shows which. |
Tell it which lines must stay
Paste the records your ad partners gave you into the monitor’s expected lines, up to 500 of them. SEOComet checks each one is a valid record when you save it, then looks for it on every check. If one is missing, that’s critical, and the incident stays open until the line is back.
A file that used to exist and now doesn’t is critical on every check until it returns. A web page answering with 200 in the file’s place counts as missing too. A file that never existed raises nothing, so sites without ads aren’t nagged.
- Files
-
/ads.txtand/app-ads.txt, each with its own monitor, found when you add the site. - Versions
- Every version is stored. Compare any two, and alerts for a change list up to 10 of the added and removed lines.
- Record format
-
Domain, publisher ID,
DIRECTorRESELLER, and an optional certification ID, separated by commas. - Check interval
- Every hour by default, down to your plan’s minimum.
Add your first site free
The Free plan covers 1 site with 6 monitors and email alerts. No card needed.