Spam update
August 2025 spam update
Rolled out 26 Aug – 22 Sep 2025, 26 days, 15 hours. Google’s page for it
What Google posted
Newest first. Times are UTC, with the Pacific time Google shows.
· 21 Sep 2025, 23:14 PDT
The rollout was complete as of September 22, 2025.
· 26 Aug 2025, 09:02 PDT
Released the August 2025 spam update (developers.google.com), which applies globally and to all languages. The rollout may take a few weeks to complete.
Next to other spam updates
Google’s 7th spam update on its status dashboard, which lists them from November 2021.
It took 26 days, 15 hours, longer than every spam update before it (they averaged 9 days, 2 hours).
- Before it: December 2024 spam update, 19 Dec 2024
- After it: March 2026 spam update, 24 Mar 2026
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Source: Google Search Status Dashboard. Names, dates and notes are Google’s own. See every Google update.
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